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About us


Pedal Bites was born in 2014 when our chef, living in France and cycling big distances in the mountains became disillusioned and frustrated with off the shelf cycling food products. That was the start of Pedal Bites wholesome and entirely natural bike nutrition. Combining nutritional knowledge, experience of being on a bike and raw professional culinary skills proved to be the perfect foundation for Pedal Bites.

The range is designed around cyclist’s nutritional needs throughout the ride experience from mid ride boosts to post ride recovery. We focus on using natural sources of energy (both quick & slow releasing) mixed in with natural sugars to create healthy alternatives to the cycling nutrition market, which is largely based around gels, caffeine bars and other energy products.

The brand has an ethos and message that we want people to eat and enjoy real food to fuel there rides. Were not professional athletes, were just everyday people with jobs, families and commitments – our bodies can’t handle the chemicals and other products used to create energy gels and bars – which is where PB comes in! Our products are created, developed and designed for both serious athletes and those who enjoy a weekend in the lanes.

Our range is all about small batch handmade premium quality products, were a small team of three – with big ambitions and goals for PB. Pedal Bites products are made from the finest locally sourced Organic produce to create Gluten free and Vegan friendly products, all coldpressed and made by hand with care and attention.

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